News & Insights

How are the biggest brands in the world using AI in their mobile APP development?

AI-driven features, such as predictive analytics, natural language processing, and machine learning, allow apps to learn from user behavior, making interactions more intuitive and efficient. This also enables automation, reduces development time, and improves app performance by anticipating user needs and optimizing resources. Big brands also use AI in their mobile APP development. Let us look at a few cases!

• Nike: Implements AI for personalized workout recommendations and custom shoe fittings in their mobile app.
• Coca-Cola: Uses AI for personalized marketing campaigns and enhancing customer engagement through chatbots in their mobile app.
• Walmart: Employs AI for improving the shopping experience through personalized product suggestions and
• optimizing supply chain logistics.
• Samsung: Uses AI in their Bixby assistant for voice commands, personalized recommendations, and smart home integration.