News & Insights

How can AI be leveraged to create intelligent websites that personalize user journeys?

AI has revolutionized website development by enabling the creation of intelligent, personalized user journeys. AI tailors content, layout, and recommendations to individual users, significantly enhancing the user experience. So how can AI be leveraged to create intelligent websites?

Content Customization: Netflix uses AI to showcase customized content for each user, highlighting content that aligns with their tastes and past interactions.

• Dynamic Pricing: Booking.com employs AI algorithms to adjust hotel prices in real time based on demand, user browsing patterns, and competitive pricing.
• Predictive Search: Google Search leverages AI to predict user queries and provide autocomplete suggestions based on popular searches and individual user behavior.
• Behavioural Targeting: Spotify uses AI to curate personalized playlists and recommendations. The platform analyzes listening habits and user feedback to anticipate music preferences.