Digital Marketing
Strategic digital planning is crucial in determining the right audience, the types of services required, and the focus areas of digital marketing. We deliver values and quantify results through our integrated digital strategies and thinking.
With our strong digital capability, we help our clients connect with their consumers by leveraging all possible digital touchpoints. Our digital marketing expertise lies not only for the China market but also for the global market.
Technologies We Work
Our Engagement Models

Fixed Cost Projects
- On time
- On budget
- Proven quality

Combine Hiring
- Pay as you go
- Multiple capabilities
- Real time
- Single POC

White Label Outsource
- Flexible
- Confidential
- Integrated and full services
- Dedicated project manager

Full-Time Hiring
- Capacity building
- Scaling up
- Onshore and offshore
- Extended team

Outsourced Product Development
- Ideation
- Design and Development
- Re-engineering
- Product support and maintenance

Offshore Development Center
- Fully managed team
- Complete transparency
- State-of-art infrastructure and process
- Partnership approach
Embrace Strategies To Stay Competitive
Stay attuned to evolving consumer behaviors, adopt data-driven insights, and optimize campaigns across various platforms not only in China but also globally. Our commitment to adapting and innovating helps ensure that brands remain relevant, engage their audiences effectively, and ultimately thrive in the ever-changing digital marketplace.

Frequently Asked Questions
Common digital marketing channels include social media, search engines, email marketing, content marketing, influencer marketing, and display advertising.
CRO is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.
Success metrics can include website traffic, click-through rates (CTR), conversion rates, return on investment (ROI), social media engagement, and customer acquisition cost (CAC).
Analytics tools help track and analyze the performance of digital marketing campaigns. They provide insights into user behavior, campaign effectiveness, and areas for improvement.
Some emerging trends include voice search optimization, video marketing, artificial intelligence in marketing automation, personalized experiences, and the growing role of social commerce.
Businesses can use audience segmentation, demographic data, user behavior analysis, and social media targeting tools to reach their desired audience more effectively.
Digital marketing can benefit a wide range of businesses, from small startups to large corporations. However, the strategies and tactics used may vary based on the industry, target audience, and business goals.
Our Latest News

axiusSoftware collaborated with the Design Club of IIT Kharagpur as a key sponsor for the Product Design Competition
Apr 08 2025
axiusSoftware is humbled to collaborate with the Design Club of IIT Kharagpur as a key sponsor for the upcoming Product Design Competition—a flagship event under Innovate-A-Thon! Taking place on 8th April 2025, Innovate-A-Thon challenges students to design innovative, feasible, and sustainable pro...

AI-Based Innovation in Talent Management: axiusSoftware Partners with Unbiasly to Eliminate Bias in Hiring Process
Apr 02 2025
Augmented Intelligence—a cutting-edge approach that combines the computational power of Artificial Intelligence (AI) with human intuition, creativity, and judgment. This innovative fusion empowers businesses to achieve better outcomes by enhancing decision-making processes, improving efficiency, a...

axiusSoftware was invited to attend the event of 2024 China International Fair for Trade in Services (CIFTIS)
Sep 12 2024
axiusSoftware was invited to attend the event of 2024 China International Fair for Trade in Services (CIFTIS), held from September 12 to 16, representing axiusSoftware and showcasing our AI services and solutions...
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