Digital Marketing

Strategic digital planning is crucial in determining the right audience, the types of services required, and the focus areas of digital marketing. We deliver values and quantify results through our integrated digital strategies and thinking.

With our strong digital capability, we help our clients connect with their consumers by leveraging all possible digital touchpoints. Our digital marketing expertise lies not only for the China market but also for the global market.

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    Technologies We Work

    Our Engagement Models

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    Fixed Cost Projects

    • On time
    • On budget
    • Proven quality
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    Combine Hiring

    • Pay as you go
    • Multiple capabilities
    • Real time
    • Single POC
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    White Label Outsource

    • Flexible
    • Confidential
    • Integrated and full services
    • Dedicated project manager
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    Full-Time Hiring

    • Capacity building
    • Scaling up
    • Onshore and offshore
    • Extended team
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    Outsourced Product Development

    • Ideation
    • Design and Development
    • Re-engineering
    • Product support and maintenance
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    Offshore Development Center

    • Fully managed team
    • Complete transparency
    • State-of-art infrastructure and process
    • Partnership approach

    Embrace Strategies To Stay Competitive

    Stay attuned to evolving consumer behaviors, adopt data-driven insights, and optimize campaigns across various platforms not only in China but also globally. Our commitment to adapting and innovating helps ensure that brands remain relevant, engage their audiences effectively, and ultimately thrive in the ever-changing digital marketplace.

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    Frequently Asked Questions

    Common digital marketing channels include social media, search engines, email marketing, content marketing, influencer marketing, and display advertising.

    CRO is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.

    Success metrics can include website traffic, click-through rates (CTR), conversion rates, return on investment (ROI), social media engagement, and customer acquisition cost (CAC).

    Analytics tools help track and analyze the performance of digital marketing campaigns. They provide insights into user behavior, campaign effectiveness, and areas for improvement.

    Some emerging trends include voice search optimization, video marketing, artificial intelligence in marketing automation, personalized experiences, and the growing role of social commerce.

    Businesses can use audience segmentation, demographic data, user behavior analysis, and social media targeting tools to reach their desired audience more effectively.

    Digital marketing can benefit a wide range of businesses, from small startups to large corporations. However, the strategies and tactics used may vary based on the industry, target audience, and business goals.

    Our Latest News

    Co-founders of axiusSoftware get recognized by TheCIOTimes as the “Top 5 Master Head Leaders.”

    Jun 13 2024

    We are honored to have our co-founders, Kiki Li and Jayanta Nandi, recognized by TheCIOTimes as the "Top 5 Master Head Leaders."....

    axiusSoftware Launches Free Computer Education for Needy Children in Kolkata, India

    May 29 2024

    Embarking on an initiative to empower needy children with essential computer education, axiusSoftware has partnered with a leading Kolkata-based NGO to unveil Drive4Digital....

    axiusSoftware attends Career Fairs organized by SMIC School and Wellington College

    Apr 22 2024

    axiusSoftware was invited by SMIC School in Beijing and Wellington College International in Tianjin, China, to attend the Career Fairs organized by them....

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