News & Insights

How are advancements in AR and VR transforming the entertainment and gaming industries?

Advancements in Augmented Reality (AR) and Virtual Reality (VR) are significantly transforming the entertainment and gaming industries by providing immersive, interactive, and hyper-realistic experiences. Have we ever wondered how some of the well-known games and applications are leveraging AR and VR? Let us look at a few. 

• Pokémon GO: This popular AR game developed by Niantic allows players to find and catch virtual Pokémon in the real world using their smartphones. It overlays digital creatures onto real-world environments, encouraging exploration and physical activity while offering an engaging gaming experience.
• Oculus Rift: The Oculus Rift, a VR headset developed by Oculus VR (a division of Meta), provides users with an immersive gaming experience. Games like “”Beat Saber”” and “”Half-Life: Alyx”” offer players a fully interactive environment, enhancing the sense of presence and engagement in the virtual world.
• The Void: The Void offers location-based VR experiences where users can physically move through and interact with virtual environments. For example, their “”Star Wars: Secrets of the Empire”” experience allows participants to walk through a Star Wars-themed adventure, combining VR with physical sets and sensory effects for a highly immersive experience.
• Snapchat’s AR Lenses: Snapchat has integrated AR lenses into its platform, allowing users to add interactive and animated effects to their photos and videos. This feature has been widely used for entertainment purposes, from transforming users’ appearances to creating interactive experiences with branded content.
• Minecraft Earth: This AR adaptation of the popular game “”Minecraft”” allows players to build and explore virtual structures overlaid onto real-world locations. Using their smartphones, players can collaborate with others to create and interact with Minecraft creations in their physical surroundings, blending the digital and physical worlds for a unique gaming experience.