News & Insights

How is the IPL levearging AI

We are all indulged in IPL fever. However, have we wondered how IPL teams are leveraging AI to drive innovation, improve efficiency, and gain a competitive edge in the market? Let’s look at a few examples.

• Player Scouting and Performance Analysis: Mumbai Indians is using AI & scouting, and analyzing player performance.
• Fan Engagement: Rajasthan Royals uses an AI-powered platform called ‘Royal Paltans’ to offer an omnichannel communication experience for their fans.
• Targeted Advertising: AI can personalize ads by analyzing viewer location, demographics, and even their online behavior. This allows advertisers to target a more relevant audience, leading to potentially higher engagement and increased revenue for the IPL.